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Hi-Fructose Teams Up with the Virginia MOCA for “Turn the Page: The First Ten Years of Hi-Fructose”

Martin Wittfooth The Virginia Museum of Contemporary Art (MOCA) will feature some of the foremost contemporary artists through a ten year retrospective of Hi-Fructose Magazine. This exhibition is a unique opportunity to bring a broad spectrum of artwork by over 50 artists from the pages of magazines and computer screens to the walls of a contemporary art museum dedicated to educating on the significant art of today. "Turn the Page: The First Ten Years of Hi-Fructose" is a collaborative initiative by two like-minded organizations – MOCA in Virginia Beach, Virginia, and Hi-Fructose The New Contemporary Art Magazine in San Francisco, California. Both are committed to creating an awareness of contemporary art that is informative, imaginative and relevant. This multi-faceted exhibition will feature artists working in a variety of media including sculpture, installation, painting, ceramics, and photography as well as interactive community outreach and satellite exhibitions. A wide selection of educational programming, film screenings, panel discussions, and events will provide the public an opportunity to interact with the art and artists in exciting new ways. You can check out more info on the Virginia MOCA website and look for more updates on the exhibition coming soon!

Martin Wittfooth

The Virginia Museum of Contemporary Art (MOCA) will feature some of the foremost contemporary artists through a ten year retrospective of Hi-Fructose Magazine. This exhibition is a unique opportunity to bring a broad spectrum of artwork by over 50 artists from the pages of magazines and computer screens to the walls of a contemporary art museum dedicated to educating on the significant art of today. “Turn the Page: The First Ten Years of Hi-Fructose” is a collaborative initiative by two like-minded organizations – MOCA in Virginia Beach, Virginia, and Hi-Fructose The New Contemporary Art Magazine in San Francisco, California. Both are committed to creating an awareness of contemporary art that is informative, imaginative and relevant. This multi-faceted exhibition will feature artists working in a variety of media including sculpture, installation, painting, ceramics, and photography as well as interactive community outreach and satellite exhibitions. A wide selection of educational programming, film screenings, panel discussions, and events will provide the public an opportunity to interact with the art and artists in exciting new ways. You can check out more info on the Virginia MOCA website and look for more updates on the exhibition coming soon!

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In conjunction with "Turn the Page: The First Ten Years of Hi-Fructose" at Virginia Museum of Contemporary Art, painter Martin Wittfooth visits for a talk and Q&A on Thursday, Nov. 10. The narratives of the artist's paintings focus on animals, offering allegorical and dystopian tales of a post-human world. The artist created the cover for Hi-Fructose Volume 35. The talk, kicking off at 6:30 p.m., is free for museum members and $5 for non-members. Get more info here.
In October 2015, Hi-Fructose Vol. 29 featured artist Olek visited the Virginia MOCA for a special workshop with community members and to plan a large-scale public artwork on site that will raise awareness about the waters near Virginia Beach. Over the weekend, the New York-based artist's project was unveiled at the opening of Turn the Page: The First Ten Years of Hi-Fructose - a larger than life future New York Times article covering the facade of the museum entrance. Olek's mural, crocheted in a photo-realistic style, imagines our Earth Day headline news in 2020.
Hi-Fructose Vol. 23 featured artist Mark Dean Veca's colorful, dynamic paintings pop off the page in bright red, orange, and turquoise hues, with curvaceous lines inspired by the underground comic world. His work incorporates everything from pop culture references like Tony the Tiger and Scrooge McDuck to Americana elements like the Lincoln Memorial to the American Flag, to religious iconography including skulls, Buddhas, and Ganeshas - all filtered through his own gaze. The Los Angeles based artist is now in Virginia, where we've invited him to create special installation for the Turn the Page: The First Ten Years of Hi-Fructose, opening tonight at Virginia MOCA.
Turn the Page: The First Ten Years of Hi-Fructose was born as a bi-coastal collaboration between contemporary art magazine Hi-Fructose based in San Francisco and the Virginia MOCA. Several years in the making, this exhibition celebrated the magazine's first ten years on Saturday night by bringing highlights of some of today's foremost contemporary artists who have appeared in its pages to Virginia Beach.

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